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THE JOHN COSTIGAN PODCAST

Data-driven deep dives, insider secrets, unpopular opinions, tactical takeaways

Join host John Costigan  each week as he interviews some of the most brilliant sales professionals around—digging deep into the details and uncovering the strategies that turned dreams into reality.

Watch full length episodes

Catch the recordings of our podcast episodes on the John Costigan Youtube channel

Watch live demonstrations for sales professionals

John Costigan's renowned on-stage cold calls showcase his training expertise through live, engaging demonstrations.

Featured Live Demos

Struggling with cold calling or unsure about the difference between consultative selling and transactional selling?

Watch John's most popular videos to learn valuable sales strategies and techniques that address these challenges head-on and move you closer to achieving your sales goals.

John Costigan Sales Training Live Cold Calling

  • Utilizing light boarding for streamlined information.
  • Addressing common phone call anxiety.
  • Condensing six months into minutes.
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The Difference Between Consultative Selling vs Transactional Selling • Our Top Pick

  • Product-focused traditional selling versus consultative.
  • Consultative: Customer-focused, solution-driven approach.
  • Differentiates with tailored questions and solutions.
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How To Get On The Phone With The Decision Maker

  • The Ladder of Respect and Intelligence” of sales
  • Overcome objections in your personal life and business
  • Explaining the “E.A.T.” acronym
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Upcoming podcast guests

Thomas MacDonald
Owner, Southwest Digital Marketing
Jon Metzner
CEO of Garage Excell
Interested in being a podcast guest?
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Subscribe to John's newsletter to be the first to see new live demos, and for a chance to win a free one-on-one training session with John.
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Testimonials

Here are just a few testimonials from the tens of thousands of sales professionals that John has helped:

“I learned more in 1 hour than I did in 2 weeks, AND closed a deal stalled for 3 months!”

J. E.

Field Rep

“John teaches you it’s not about being the smartest person in the room.  It’s about being the smartest “salesperson” in the room.”

D. A.

Account Executive

“This class provides a new process to tackle tough accounts and address current issues. I found it far more entertaining and realistic than previous sales training.”

J. W.

Senior Account Executive

“John’s incredible confidence in this approach is evident, but his ability to execute to ‘LIVE’ clients is clearly the proof in the pudding. He has given us a new focus and challenge on how to succeed.”

K. F.

Account Executive

“Excellent! Thanks a LOT. This is the best training I’ve had at my company so far!! Practical application of good theory.”

L. F.

Account Executive

“I’ve gained more value out of the last day and a half than I did in five days of other training. Costigan helps get us in the door. Excellent course.”

M. C.

Account Executive

“Love the class. I wish we had the entire week to practice with your assistance.”

J. S.

Account Executive

“Love the class. I wish we had the entire week to practice with your assistance.”

JS

Account Executive

“I learned more in 1 hour than I did in 2 weeks, AND closed a deal stalled for 3 months!”

JE

Field Rep

“I’ve gained more value out of the last day and a half than I did in five days of other training. Costigan helps get us in the door. Excellent course.”

MC

Account Executive

“This class provides a new process to tackle tough accounts and address current issues. I found it far more entertaining and realistic than previous sales training.”

KF

Senior Account Executive

“This class provides a new process to tackle tough accounts and address current issues. I found it far more entertaining and realistic than previous sales training.”

JW

Senior Account Executive

“Excellent! Thanks a LOT. This is the best training I’ve had at my company so far!! Practical application of good theory.”

LF

Account Executive

“John teaches you it’s not about being the smartest person in the room. It’s about being the smartest “salesperson” in the room.”

DC

Account Executive