In 2002, on a $100.00 bet from his oldest brother, John started his company based on two key frustrations he and his colleagues witnessed over and over again when required to attend sales training seminars; They were much too long and they were unrealistic. 

Then it hit him. 

"What better way to demonstrate a sales trainers' techniques than to request a live demonstration on real prospects to validate the process."

This simple idea 17 years later has lead to training more than 200,000 people in 30+ countries, training companies such as Google, Oracle, and Amazon. 

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Starting his company on a 100 dollar bet, he wanted to turn sales training upside down by tackling what many sales people fear; it won't work on my customer.

"It's one thing to show a skeptical sales person how to do's another to get them to do it." John explains.

"Our goal is to educate and entertain you.  If we can do that, we can now empower you!   That's the ultimate goal!"

John Costigan has been named Top 25 Most Influential Sales Trainers in the United States as well as "Best Speaker" 2 years in a row for HIDA.

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