​Who was your favorite teacher growing up?

What made them great? 

Chances are they understood you, made you feel important, and at the end of the day, most likely, made the class somewhat entertaining and fun.

Then conversely, who were the teachers you couldn't stand?  Probably for the exact same reasons, but just the opposite.

See, the problem is people would rather be entertained than educated.  But if you can do both, you now have the opportunity to empower them to take action and apply what was learned to real life.

Hence, we have developed a 3 step approach to helping people sell more effectively. 

1. Educate

2. Entertain

3. Empowe


Through our advanced lightboard technology, we’ve made it easier for you to get your teams trained from the comfort of your office.

While there is no substitute for live on-site training with John, this is the next best thing.

And what’s better yet, it’s customized specifically to your company, your products, your customers, your competition, your specific objections, even your “speak” as to the specific terminology and acronyms in your business…..and it’s done “LIVE.”

Through these “Live” Light-Boarding Sessions, you will be able to have live coaching, live lessons, techniques, handle stalled deals…any challenge that arises within the sales process will be addressed and handled for you and your company.


Get the same training we've used with companies like Oracle, Amazon, Google, SAP, Gilead Pharmaceuticals and many more!

With hundreds of topics and activities, worksheets and guides, this program will give you all the tools necessary to excel at your craft: sales! 

From start to finish, Costigan Training University walks you through step-by-step, paint by numbers fundamentals.

Think of sales training made by salespeople, for salespeople. We're big believers in less is more. Nothing is scarier than being introduced to a sales training curriculum only to see thousands of hours in courses of which only 10% would apply to their world.

 We focus on giving you what you need to be successful: the basics and fundamentals, prospecting, cold calling, objection handling, sales process, closing and the list goes on...

Product Page


Digital Download

Want to practice saleson-the-go? Here's what

you get with this digital download:

·        4.5+hours of entertaining content

·        Reinforcementtechniques and exercises

·        Actionabletips you can start practicing today!

With over 100,000 downloads, you have the ability to access this from anywhere! Listen in your car, on the bus, while you’re at home doing the dishes, etc.

Product Page


What if you could listen to your sales reps' responses at various stages of the training program and hear the difference in their confidence, delivery and competence?

We can turn that dream into a reality... in the jungle! The “jungle vs. zoo” concept focuses on non scheduled impromptu exercises using our virtual voice technology.

Virtual voice helps reps and managers reinforce key principles though technology and score-carding to help increase sales performance. This concept focuses on non-scheduled impromptu exercises where sales reps are asked to respond to an email via a phone call with little to no warning, thus responding as if they were in a real life scenarios.


Your managers are in the trenches, not us.

Challengesmany managers face include maintaining consistency, keeping your team motivated, aligningwith your marketing department, etc.

We've solved these problemsthrough:

·        CustomScorecards

·        MonthlyReinforcement Calls

·        LiveLeadership Exercises

Through these 3 things we don't just helps your sales reps... we help your managers help your sales reps.


Medium, Large, and Enterprise Business Training Programs

Please complete this interest form and we will get back to you within 24-hours and develop a customized training program for your company.

Customized Training Program Interest