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Prospecting & Cold Calling

Objection Handling

Close Quicker



  • Pre-call Prep

  • Advanced Closing process

  • After the Call

  • Digital Download "What to Say and How to Say it"

Close Quicker

Objection Handling

"Send me information", "you're too expensive", "we've used you before", "not now..."




You are going to get them, there's no way around it but learning how to handle them effectively will take your skillset to the next level. 




  • Learn the G3 Process to handling objections like a pro
  • What NOT to do when it comes to objections
  • The "1-10" technique to customer engagement 
  • The number one way to get to the REAL reason for your customer's objections
  • How to buy time during a conversation
  • John's #1 technique he's used for the last 17 years
  • Tips to confidence, competence, and control 

Prospecting & Cold Calling

Sales is all about having the right conversations, with the right people, and right now. 


It doesn't matter what you're selling...whether it's printers, pharmaceuticals, software, you name it! If you don't know how to prospect effectively, you might as well hang up the phone.  




  • The Top Down Approach and how to use the Org Chart to penetrate any account
  • The difference between a prospect and a customer 
  • How to get past the gatekeeper
  • Pausing the right way 
  • The final word to end the conversation
  • How to work with the assitant
  • The first 30 sections to any call 
  • How to use leverage to get to the decision maker
  • How to leave the perfect voicemail 


92 Cornerstone Drive, Suite 214

Cary, NC 27519


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Starting his company on a 100 dollar bet, he wanted to turn sales training upside down by tackling what many sales people fear; it won't work on my customer.

"It's one thing to show a skeptical sales person how to do's another to get them to do it." John explains.

"Our goal is to educate and entertain you.  If we can do that, we can now empower you!   That's the ultimate goal!"

John Costigan has been named Top 25 Most Influential Sales Trainers in the United States as well as "Best Speaker" 2 years in a row for HIDA.

© 2020 John Costigan. All Rights Reserved.

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