Prospecting & Cold Calling

Prospecting & Cold Calling

Sales is all about having the right conversations, with the right people, and right now. 


It doesn't matter what you're selling...whether it's printers, pharmaceuticals, software, you name it! If you don't know how to prospect effectively, you might as well hang up the phone.  




  • The Top Down Approach and how to use the Org Chart to penetrate any account
  • The difference between a prospect and a customer 
  • How to get past the gatekeeper
  • Pausing the right way 
  • The final word to end the conversation
  • How to work with the assitant
  • The first 30 sections to any call 
  • How to use leverage to get to the decision maker
  • How to leave the perfect voicemail 
I'm a product detail. I'm a great place to add more information about your product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special and how your customers can benefit from this item.


92 Cornerstone Drive, Suite 214

Cary, NC 27519


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Starting his company on a 100 dollar bet, he wanted to turn sales training upside down by tackling what many sales people fear; it won't work on my customer.

"It's one thing to show a skeptical sales person how to do's another to get them to do it." John explains.

"Our goal is to educate and entertain you.  If we can do that, we can now empower you!   That's the ultimate goal!"

John Costigan has been named Top 25 Most Influential Sales Trainers in the United States as well as "Best Speaker" 2 years in a row for HIDA.

© 2020 John Costigan. All Rights Reserved.

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