Starting his company on a 100 dollar bet, he wanted to turn sales training upside down by tackling what many sales people fear; it won't work on my customer.

"It's one thing to show a skeptical sales person how to do it...it's another to get them to do it." John explains.

"Our goal is to educate and entertain you. If we can do that, we can now empower you! That's the ultimate goal!"

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John Costigan has been named Top 25 Most Influential Sales Trainers in the United States as well as "Best Speaker" 2 years in a row for HIDA.

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