How To Stand Out In Cold Emails
Sending out cold emails is a part of growing any business. Sometimes you won’t get the response you are looking for, maybe not even a response at all. However, sometimes a cold email can result in a great relationship that will help the future of your business. This is all part of the growing process. By sending the right cold email you are only setting yourself for success.
When you send a good email you should be confident. If you know that you gave an honest pitch then you have nothing to fear. When you do it right, the worst thing that can happen is a good first impression.
Let’s take a look at some of the ways to make sure you are sending your best cold emails.
How To Warm Up Your Cold Emails
The key to sending the right cold email is to make it as warm as possible. This may sound more like wordplay than an actual strategy, but when trying to create a new contact you should try to come across as personable as possible. Here are some ways to stand out.
Grab Their Attention
When sending your shot in the dark, make sure that you make your presence known. The best way to do that is by making an eye-catching subject line. When drafting your email, think like you are the recipient. When getting an email from an unknown source, people are skeptical from the start. Try and get the recipient’s interest with an immediate impression.
Well, how do you do it? There are a handful of things to consider when crafting that perfect subject line. Here are a couple of things to keep in mind when making yours.
- To the Point. Make sure that you find a way to fit your pitch into one line. You don’t have a lot of space to make your point. Be concise.
- Double Take. You need to give something that sticks. You want to make them open that email.
- Best Foot Forward. It is important to make sure to put your best intentions in the subject line. You want to grab attention, but you also want to make it clear what you are looking for from the relationship.
Defrosting That Email
Previously mentioned was the importance of adding some warmth to your cold email. This is key in creating beneficial relationships. People want to see who you are before doing business with you, so why not accelerate that process by introducing who you are and what you are about in your email?
When adding personality to your cold emails there are a couple of things to keep in mind. For example, when sending a sales pitch you don’t want to come off too unprofessional. Sometimes people will mistake personality for a lack of professionalism, this is not the case. If done well, your email can be both personable and professional. Here are some pointers for your email.
- Put the Business First. You are emailing for a business opportunity and you cannot lose sight of that fact. Once you’ve established your business proposition then you should pour on more personality. If someone likes the opportunity you are presenting, your next job is to make them like you. It’s no secret that most people would prefer to do business with people they feel good about, but if you want people to take your efforts seriously you cannot lose focus on the email.
- Build Your Character. Over the course of a cold email, you should warm up the recipient by building up your character. What we mean by this is that you should try to give a full view as to what kind of person you are by adding dashes of your personality into your email. You shouldn’t go overboard with a personal story but instead, focus more on wording things in a way that shows off your personality.
- Connect with People. When sending out a cold email you need to make sure it is sent from you and not your company. People can create relationships with other people much easier than they make them with companies. This is why you should always address the recipient as an individual and not a larger operation.
The most important part of any good cold email is getting to the results. The call to action or the CTA is what you want to really drive home in the email. A good CTA will inform the recipient of the plan as well as informing them of the next move on their end. If your CTA does the right things then it should be no problem for the recipient to follow up your cold email with a response or the action in question.
When crafting your CTA, remember a few important tips. Here is a list of things to consider when putting yours together:
- Generate emotion. Use words that draw out the emotion of the reader. Don't go too wild with the adjectives, but try and make your writing interesting to read.
- Justify. Make sure that the reader knows exactly why they should listen to your CTA. Tell them what they could be missing, or what it is about the relationship that could benefit them.
- Back it up. Use statistics whenever you can, they are a great way to help convince people to take action.
- Be creative. Nobody wants to be bored while reading. The more interesting you make your writing, the more likely people are to respond positively.
In this blog, we touched on a handful of tips and tricks to help you stand out with your cold emails. We started by explaining the importance of grabbing the reader’s attention with the subject line. In that large inbox, you only get one line to make your impression, use it wisely. Then we talked about ways to bring more warmth into your cold emails. This can be done by putting your personality on display all while keeping it business-oriented. Lastly, we spoke about the importance of the CTA. The call to action is the most important part of any pitch, but if done correctly can create a great working relationship.
If you are looking for expert advice on sales and business practices check out John Costigan. John is an expert who knows sales in a way that not many other people do. To demonstrate this he will often do things like live calls in front of his audiences to show them how to operate when doing business.