One of the biggest challenges sales people have, especially when prospecting and cold calling, is how we respond to resistance. It’s not just “what” to say but “how” to say it..and the pause can kill you. Enjoy and good selling!
The Setting: A friend of mine was telling me about one of his good friends…..who’s no longer one of his good friends.
One of the biggest reasons why you’re losing business is you’re losing control of the sale process. Enjoy the video!