September 3, 2007 We All Have a Little Christopher Columbus In Us Day 66… No land in sight…. When Christopher Columbus woke up on day 66, he said, “Today we’ll find land.” Of course, this wasn’t the first time he had said this. As a matter of fact, he said it more than his crew wanted to hear. But his clarity and certainty were over-powering, even to his shipmates. See, when you are 66 days at sea and your crew is mounting a mutiny and forcing you to turn back, they need leadership; they need confidence…most of all, they have to trust and believe in you! We have all heard the phrase, “you have to sell harder internally than you do to the customer.” Here is great tip on how to sell internally when you have obstacles standing in the way from you and the sale.
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"I'VE BEEN COSTIGANIZED!" “John presents a very different approach. It is very scary at first, but he proves to you it works on the very first day because the guy does it LIVE!!!!" - JB, District Manager
If you've been using John's techniques and as a result have a success story you'd like to share with us, email the story to us (300 words or less, please) and a photo. The best stories will be published in upcoming issues! Send your story and photo to: successstories@JohnCostigan.com
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>> Recommended Reading
The 4 - Hour Workweek by Timothy Ferriss
In this book, you will learn how to save time and not let people control your time. You will learn to work smarter instead of harder. >> Overcome the Top Sales Obstacles
Get John's insider advice on how to put an end to long selling cycles Download the video What do you do and say when your customers ask you to match a competitor's price? Listen to John's advice on how to
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>> Performing the X-Ray
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T"The most damaging phrase in the English language is, 'It's always been done that way.'" - Grace Hopper |