Products
What To Say and How To Say It
Have you ever reduced your price and still lost the deal?
Do you spend valuable time and resources on a client/prospect with no idea what the outcome will be?
What do you do when a client tells you they are “the guy” when they really aren’t?
Do you find yourself begging for appointments instead of being invited in?
Are you stuck at low levels and in sales cycles that are way too long?
Have you ever had a client really, really like you and still not buy from you?
What to Say and How to Say It will give you the answers to the toughest sales pains you face. On this 5-disc CD set, you will learn the techniques that John has taught to thousands of people around the world, where he conducts live, impromptu phone calls to his students’ prospects in front of a live audience.
Performing the X-Ray
You have an appointment with a new or existing opportunity. You need to get it closed as soon as possible. So what are you going to do differently? (Hint: It has nothing to do with your product, demo, slick brochure or Power Point presentation!) Performing the X-Ray is live footage of John teaching this powerful “X-Ray” technique to help you close business faster and set you apart from your competition.
This DVD is not designed to teach you how to “present” your product. It is about closing your customer before you ever get to your product! It will show that YOU are the product, no matter how great your solution or service is.
- You close business faster
- It differentiates you from the competition…in a good way
- The customer is more motivated than you are to move forward
- It keeps everyone on track. (Yes, even your customer)
- The customer takes ownership.
- You’ll use it time and time again.
- Since customers have short memories, especially when your competition shows up, it will remind them why they stay with you, and pay more for it.
- It works so well, it puts your competition at a disadvantage immediately.
How To Overcome the Top 10 Sales Obstacles
A national survey of sales professionals recently identified the “Top 10 Sales Obstacles” that stand in the way of success. In a series of videos, John addresses each of these issues and how you can overcome them. You can purchase and download these videos individually, or as a complete set.



