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Level Two: Presentations

In 2003, large and mid-size businesses in the U.S. spent approximately $157 billion on travel and entertainment – and a significant portion of that amount was spent by companies trying to sell their products via presentations and/or demos.

Since the term “billion” is tossed about so freely, here is an example to help put it in perspective:

• A billion seconds ago, it was 1959.
• A billion minutes ago, Jesus was alive.
• A billion hours ago, dinosaurs roamed the earth.
• A billion dollars ago was only 8 hours and 20 minutes at the rate Washington spends it.

What does this have to do with doing a presentation?

Ask yourself how much money you or your company have contributed to that $157 billion. Did you get the deal?

Now add to that staggering thought the number of hours that must also have been spent running from presentation to presentation.

With these kinds of investments, it’s little wonder that we’re frequently asked, “What makes a great sales presentation?”

Turning the question back on salespeople, we’ve received a variety of responses: Eye contact, tone and inflection, speed of speech, content, delivery, body language, the slides or powerpoint, knowing your product, and on and on.

Isn’t a good presentation the one that gets you the deal?
The John Costigan Companies' Patent Pending Presentation Methodology shows you exactly what to say and how to say it. You’ll learn  how to optimize your time and decide precisely what to present to the prospect. Best of all, you’ll find out how to eliminate your competitors before they even make their presentations. (Hint: Never attack the competition’s company. Attack the sales representative.)

Level One Classes: Cold Calling & Prospecting

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