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Level One: Cold Calling and Prospecting

How many people like to cold call and prospect?  Not many. Here’s why:

• It’s not fun. No one enjoys getting on the phone and being rejected. “We’re not interested,” “we’re already happy” or “just send us some information” are common responses. Be honest with yourself, it’s not fun and it rarely works.

• Voice mail doesn’t work. It’s become common to leave a voice mail message with the expectation that you won’t get your call returned. The average success rate of a returned voice mail message is less than 5 percent.

• On average, only 1.6 percent of cold calls will earn business. That means out of 100 cold calls you will actually gain one customer. Those are daunting statistics. Using our Call to Action techniques, we’ll show you – live – how 70 percent of all voice mail messages will be returned within 24 hours.

We’ll also show you how 36 percent of the opportunities you uncover will one day turn into customers, as opposed to the 1.6 percent national average.

It’s about working smart instead of hard. The old philosophy of  “it’s a numbers game” lends itself to the concept of quantity, not quality. And in this day and age, that’s not realistic.  And it just doesn’t make good business sense.

Level Two: Presentations

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Watch John's video on how to overcome objections on cold calls