March 14, 2007 Do You Know What Really Motivates Your Customers? Over the last few weeks, the response to February’s newsletter has been incredible. “That was awesome,” “That is so true,” and “I can’t believe how much I was actually doing that.” Needless to say, this has hit home with a lot of people, particularly us. (If you remember, our last newsletter spoke of the number one word that can get you fired, which was the word, “I.”) As a company, just as you, we continually strive to find specific tools, techniques, or strategies that will weather the test of time. As much as we try to continue to seek out new ways to engage and help customers, it sometimes baffles us on how much the basics still work. Our readers just proved that theory two weeks ago. In reviewing the traffic to our website, we found it amazing how incredibly high the conversion rate was for the opened emails. Obviously, we took a step back and said, why? After a moment of silence, it became obvious why. |
"I'VE BEEN COSTIGANIZED!" “John, I had to drop you a note. I followed up with a voicemail message to my 'never returns calls' client. We ended up having a 45 minute discussion with the V.P. of Operations whom we had never spoken to before. He told me detail after detail about their business and even invited us in for a follow-up. " - JL, President
If you've been using John's techniques and as a result have a success story you'd like to share with us, email the story to us (300 words or less, please) and a photo. The best stories will be published in upcoming issues! Send your story and photo to: successstories@JohnCostigan.com
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>> Recommended Reading
The Power to Get In by Michael A. Boylan
In this book, you will learn a step-by- step system to get in anyone's door. You'll learn to overcome the most common problem facing anyone in business - gaining access to the right audience.
>> Overcome the Top Sales Obstacles
Get John's insider advice on how to put an end to long selling cycles Download the video What do you do and say when your customers ask you to match a competitor's price? Listen to John's advice on how to
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>> Performing the X-Ray
John's newly released DVD will show you how to close your customer before you ever get to your product! |
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T"When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. " - Dale Carnegie |