COMPANY

JOHN COSTIGAN

CLIENTS

TESTIMONIALS

CASE STUDIES

HOME

CA Short Case Study

Point of pain
The sales organization was having difficulty with:

• Closing sales
• Constantly responding to RFPs and getting caught up in competitors’ bidding wars
• Wasting time doing demo after demo without any commitment
• Low morale

The next step
Show the sales organization, in Call to Action training, how to:

• Get the customer to stop stalling and move forward immediately
• Respond to an RFP in a way that is totally different than expected—and then win the business
• Get commitment to move forward without doing the demo first
• Increase enthusiasm of sales organization

Conclusion
“John’s lasting effect on the sales organization speaks for itself. CA Short increased sales 42 percent in the first six months, an additional 26 percent in the remaining 6 months, and we reduced our Travel and Entertainment budget 57 percent. I am from the old school that you must wine and dine a client in our business to be successful. I never imagined I could reduce my entertainment budget and increase the sales organization’s performance at the same time. Putting it mildly, when our sales organization gets together now, it is more like a New Year’s party than the funeral it once was. Success will do that. Thank you John Costigan Companies!”
Chuck Davis, CEO, CA Short

About CA Short
CA Short Company was founded in the spring of 1937 in the Shelby, North Carolina home of entrepreneur Clyde A. Short. His idea was to offer local Carolina businesses with large numbers of employees a one-stop solution for their holiday gift award program. The program that included items such as candy and specialties was a huge success.

Eventually toys and other popular holiday merchandise items were added at a customer's request. The idea took off. As CA Short grew, customers began to request other employee recognition programs such as years of service awards; safety award and performance award programs were then developed to provide even more choice and more value to customers and their employees.   www.cashort.com

 

This is the Costigan main text area. It will change soon. This is the Costigan main text area. It will change soon. This is the Costigan main text area. It will change soon. This is the Costigan main text area. It will change soon.

This is the Costigan main text area. It will change soon. This is the Costigan main text area. It will change soon. This is the Costigan main text area. It will change soon. This is the Costigan main text area. It will change soon. This is the Costigan main text area. It will change soon.